Such developing behaviors played a considerable role in growing sports merchandise’s market. Now sports products marketers are paying more attention to segment sports products market in terms of different sports, events, classification of buyers etc, they have also employing effective promotion and advertising to expand their market to the maximum possible extent.
Talking about sports merchandise market, one can easily classify this industry above than soft drink, beer or even fast food industries. The future of sports merchandise market is evidently quite bright, merchandise such as sports apparel, shoes, sports stuff and etc; every single commodity has numerous end-users. Over the time different sports brands also have been developed worldwide, these brand names have already become necessity to not only sports personalities but also to sports lovers.
These brand names and other non-sports brands use sports personalities to promote and market their products. Sponsorships from these organization helps to conduct sports events and carryon with the routine operations. Article posted on sportbusiness.com says “Certainly, the removal of hundreds of millions of sponsorship dollars from the sports economy worldwide would have devastating consequences.” (The future of sports, 2006) If we look this financial aspect from other side, by using shelter of sponsorship these multinational concerns are gaining huge financial benefits, which some times are less then one percent of what they offered to sports teams or personalities. Although their offered sums to sports personalities or teams look quite handsome rewords, but on real ground they are the least part what they actually gain.
Reference
The Future of Sports. (2006). “The Future of Sports Marketing” First Edition. Sport Business International. Posted on 30, Aug. Retrieved on 14, Dec. 2008, from